Top 5 Signs it’s Time for a Website Redesign

A website is now one of the most essential features of a business. It’s often the first point of contact for new customers and is a great way to build your brand’s credibility. With that said, if your website is not returning the results you want, it may be time for a redesign!

It’s no surprise that having a well-designed website is a key factor to maintaining a reputable brand. In 2014, a study showed that 48% of people believe that a website’s design is the number one factor when it comes to determining the credibility of a business, and an incredible 94 % of people said that a poor web design is the main reason they mistrusted a company! So when it comes down to it, an updated website design might just be worth it.

Take note of these signs that it’s time for a redesign!

Not results-driven

The clearest sign that your website needs a redesign is that your ROI is falling short. Your website needs to be more than just a pretty design, it has to function too! You most likely built your website with a specific goal in mind, like generating revenue, sales, or leads. Well if your site isn’t helping you reach these goals, then it’s definitely time for a redesign. If designed correctly, your website can be an incredibly valuable asset to your business!

The best way to determine if your site is performing well and helping you reach your goals is to get familiar with your site’s analytics. This information can provide you with insight into what features of your site are not performing as you want. Once you take a look at the analytics, you can adjust your strategies. Don’t ignore the valuable user data that’s available to you! A website redesign and expert opinion from an agency can help ensure that your site is giving you your desired results.

Not Responsive

Considering the average consumer checks his or her smartphone 46 times a day, it’s safe to say that making your website user friendly on mobile devices is essential! If a website is unresponsive, users will spend less time on your site and most likely won’t return. From cellphones, to tablets, to desktops, you need to ensure that your site is structured to display content properly on a range of devices. Don’t miss out on a huge portion of your user base –  making your site mobile friendly is absolutely necessary!

Ugly

Just because your website functions as it should doesn’t mean it’s well designed! Let’s be real – if your website is sketchy or out-of-date, then it’s most likely that users will think your business is also sketchy or out-of-date. The appearance of your website is crucial to keeping visitors on your site and coming back to it. Markets are becoming increasingly competitive, and as a result, you need a website that helps your business stand out from the crowd. Don’t get stuck in the past, your site constantly needs to be fresh and modern!

You also want to make sure that your website accurately captures the essence of your brand, so using a pre-set template to create your site won’t give you the same benefits as a customized redesign. This design method will also allow you to update your look as consumer preferences evolve. 

Low conversions

One of the main goals of any website is to convert visitors into customers. Even if your website looks appealing, if it lacks usability and functionality, it’s not going to give you the return you want. User experience is just as important as appearance! A website redesign offers more than just an appealing design, it should focus on ensuring that users can easily navigate your site to find exactly what they’re looking for.

Consider creatively incorporating call-to-action buttons that take visitors directly to a place of purchase or a sign-up page. You want to make your website interface as easy and clear to use as possible. These buttons entice action and help turn your visitors into customers!

Takes too long to load

Web users can be impatient in this increasingly digital world! According to Kissmetrics, 40% of site visitors will leave your website if it takes more than three seconds to load. That means that it doesn’t matter what your site looks like or how well it functions. If users leave the page before it even loads, your site will never give you the return you’re hoping for. Don’t let your hard work go to waste. Redesigns help ensure that all pages on your site are loading quickly so visitors are compelled to continue browsing.

A complete website redesign can seem complicated, but as a business in today’s digital age, it’s vital to have an updated and engaging website that accurately portrays your brand. Don’t fret if you feel that your website needs a redesign – that’s what we’re here for!  There are a lot of things that should be considered before starting a website redesign, and lucky for you that’s where BOLT shines. As a full-scale digital agency, we know what it takes to create a successful website and are here to work with you to create a site that exceeds your needs. Contact us today to find out how we can help you make the most of your online presence!