Top 4 Website SEO Tips for Your New Site

SEO can become pretty complex as you dive into it, but there are a few simple things you can do to help improve SEO for your new website. Check out these quick website SEO tips!

In today’s digital market, search engine optimization (SEO) is becoming increasingly important… but what the heck is website SEO and why do I need to pay attention to it?

Well, SEO is the process of gaining organic, online visibility for a website in a search engine’s results. In other words, it helps your website show up when people search for your product or service. As a result, SEO helps bring traffic to your website so it’s an important factor to consider when launching your company online!

SEO Tip #1: Write Blogs (like this one!)

Starting a blog is one of the best things you can do to improve SEO. Regularly updated blogs are a practical tool for keeping your website relevant, which means that it’s picked up by search engine algorithms more frequently. Blogs also help your website stand out from competitors by linking longer, more specific keywords to your site. This means that your website will rank better when people search for these specific terms rather than getting lost among the rankings when people search for general terms. For example, if you’re selling pet food, it’s likely that your site won’t be the first one to pop up when someone searches “pet food”, but your blogs can help you rank for more specific searches like “best food to give an elderly beagle” or “what are the benefits of feeding my cat organic food”. These more specific searches will pull up your blogs, which lead to your website! Blog writing is a great place to start if you’re new to SEO techniques.

SEO Tip #2: Metadata, Alt Tags, and Header Tags

There are multiple places you can incorporate metadata on your website. These are keywords and descriptions that give information about the content on your websites. This data communicates with search engines to provide them with information about your website content. Add metadata whenever possible!

Always describe your images and videos using alternative text descriptions (alt tags). These tags allow search engines to find your page

Header tags break up text-heavy content to improve user experience on your website. They make it easier to use and more appealing to the eye. If your website is dull and mostly text, people won’t spend time on it and your SEO ranking will suffer.

SEO Tip #3: Improve your Page Loading Speed

Search engines, like Google, can recognize if your load speed is too slow. This may seem pretty basic, but it’s a feature that can harm your ranking. A slow website will also deter visitors from coming back to your site. We live in such a fast-paced environment that 80% of visitors won’t return to your website if it takes longer than 3 seconds to load! On the other hand, if your website is quick, efficient, and easy to use, people will return to your site and Google’s algorithm will recognize this and adjust your search ranking.

SEO Tip #4: Make Sure Your Site is User-Friendly

Multimedia elements help improve user experience, which in turn, improves SEO. Visuals, especially video, increase the amount of time people spend on your website and are much easier to digest than a wall of text. 

Clean format and readable content is also key to improving SEO. Make your website easy to read and easy to maneuver. All of these aspects ensure that users keep coming back to your site which ultimately improves your search engine rankings.

Most of these tips may seem straight forward but they’re super important nonetheless! The power of little elements like clean format, user-friendliness, and blog posts can’t be overlooked because every detail is important when considering SEO. Pay attention to what factors optimize your search rankings and you’ll be on your way to that number one ranked spot on the Google results page!