10 Best Social Media Marketing Strategies

Running a business in the digital age means that social media is an integral part of your marketing strategy. With more than three billion people around the world using social media each month, it would be crazy to ignore the potential customers that social media can attract. Regardless of the size, industry, or type of business, companies are quickly turning to new social media strategies to reach customers. But with all these businesses creating accounts, how do you get your company to stand out? How can you take advantage of social media platforms? Well, it isn’t as simple as posting a picture and getting likes, there are several things you can do to optimize your company’s reach over social media.

Try starting with these 10 savvy social media practices:

  1. Set Goals

Setting specific, measurable goals will help you understand how best to use social media for your brand. Decide what you want to achieve from these accounts and re-visit your goals frequently to ensure that you’re plan is on track!

  1. Examine your Analytics

Pay close attention to your follower analytics. This information can tell you the most effective days and times to post as well as what type of content performs best.

  1. Take Advantage of Technology

Use tools like Hootsuite, CoSchedule, and TweetDeck that can help you schedule posts in advance and create social media plans. These programs will help you save time and keep your accounts active, even when you’re offline!

  1. Engage with Customers

Like, comment, and share! Show customers that you appreciate them and care about what they have to say. Social media gives you the chance to really show your customer service. Make sure that your customers can engage with you too! Post content that users can share and interact with to gain more traffic to your site. 

  1. Post Frequently… but don’t spam!

Post enough that your pages stay fresh, current, and up-to-date. It’s great to post frequently, but only if you have enough content to do so! You’ll have to do some trial-and-error to find a posting frequency that’s right for your brand – it’ll also be different across each platform!

  1. Stay Relevant

Be careful not to bombard people’s feeds with irrelevant content. Focus on quality over quantity. All your posts should be valuable and have a specific goal. In fact, 41% of people will unfollow a brand that doesn’t share relevant content.

  1. Know about your followers

This may seem obvious, but give them what they want to see! Typically, followers prefer high-quality, shareable content rather than straight promotion for your product or service. Too much promotion can annoy your followers and cloud their feed.

  1. Define your Social Media Voice

Decide what type of image you want your brand to uphold online. Is your brand sarcastic? Professional? Serious? Quirky? Choose a tone and be consistent. Don’t be afraid to have fun, though. Social media provides the opportunity for you to be more than just a corporate image. There are people behind your company – and odds are they’re pretty cool – so show your customers that you care about what you do.

  1. Use Visuals… especially video!

People scroll through their feed pretty quickly, so use catchy visuals to capture their attention. Don’t risk being scrolled past because of lengthy, text-heavy posts.

Fun fact: Tweets with video attract 10x more engagements than Tweets without video!

  1. 10.Choose the Platforms that are Best for You

Facebook, Twitter, Instagram, and LinkedIn all offer great social media strategies to reach audiences, but each platform has a different reach – what works on one platform, may not work on another. If using multiple platforms, tailor your posts and content to fit the demographic of each. Or choose only the outlets that you know are best for your social media goals! If running multiple accounts seems unnecessary, takes up too much time, and isn’t effective, then reconsider which platforms may be beneficial for your needs. Drop those networks that aren’t helping you achieve your goals, and focus your resources on those that can provide more return.

Running social media accounts for your business should be an essential part of your marketing strategy. But make sure you put time and effort into creating an effective plan! There’s a lot that goes into creating successful social accounts, starting with these 10 steps will get you on your way to becoming a savvy social media professional!